Highlights

A few of my impactful projects…

Enterprise & Corporate Value Proposition

Directed integration efforts between legacy Hillrom and Baxter International Inc., by leading Corporate Value Proposition (CVP) initiatives. Collaborated with cross-functional teams in Sales, Marketing, and Commercial Operations to develop and promote a compelling CVP by capturing the strengths, reach, and brand recognition of our legacy organizations to articulate the enhanced value we deliver to healthcare systems and design community.

Marketing Strategy & Value Proposition

Developed business model, marketing strategy, and value proposition for new Construction Solutions business segment, targeting hospital design and build community stakeholders, driving market penetration, and client engagement.

  • Transformed poor status and reputation with design community to "essential partner" status within 2 years.

  • Deployed digital marketing tactics and design tools to grow from zero in 2016 to $200M+ in awarded business and $1B+ pending opportunities by 2023.

Corporate Website Rebrand & Rebuild

Led content, architecture, and user experience efforts to consolidate 125+ websites into a cohesive US-based corporate website, later replicated across other international regions. Connected functional groups across the organization to collaborate on content development that reflected brand and vision while improving the user experience and enabling sales.

Customer Engagement & Experience Marketing

Spearheaded Experience Marketing function, optimizing web content, events, and customer experience centers to drive increased engagement and leads by refining objectives and reevaluating budget, planning, execution, and metrics.

  • Implemented remote sales capabilities for customer engagement, virtual product demos, and training during the pandemic period, ensuring continuity and effectiveness in sales activities.

  • Created remote studio for Inside Sales, facilitating virtual customer engagements, lived and recorded product demos, and sales enablement activities to accelerate sell cycle.

  • Optimized processes to save $500K against $1.5M trade show budget while enhancing customer experience.